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ECO INSPIRED LIFESTYLE

The White Shop is dedicated to offering a carefully curated selection of eco-conscious products that promote sustainable living. We aim to inspire and empower individuals to make environmentally responsible choices through quality, design-forward items that enhance everyday life.

Malindi is rich in history, vibrant culture, and extraordinary style that blends tradition with modernity. This scenic town, renowned for its charming Swahili architecture and vivid marketplaces, became an inspiration for The White Shop’s founder – Belinda. 

Embracing the essence of her own imperfect eco-conscious  journey, Belinda curated sustainable and elegant products that reflect the her commitment to leading a stylish eco-conscious lifestyle. 

Here, you’ll find eco-friendly fashion and home goods from Kenya and beyond. We will be offering a unique fusion of sophistication and sustainability for the stylish environmentally conscious consumer.

EMPOWERING LOCAL ARTISTRY​

40% of Our Collection Features Talented Local Artisans Supported by The White Shop Malindi We are committed to our community and the extraordinary talents within it. We proudly dedicate 40% of our collection to the works of local artists who possess incredible skills but face challenges in reaching broader audiences. By providing these artisans with free stocking opportunities, we ensure that their unique, handcrafted creations are accessible to you, our valued customers. This initiative is more than just business; it's a heartfelt mission to uplift and empower our local talent. When you purchase these items, you are directly supporting hardworking artists and contributing to the vibrant cultural creations of Malindi. Together, we create a community where creativity thrives, and everyone has a chance to shine.

WHY US?​

The White Shop Malindi where Sustainable Elegance Meets Everyday Living, Curated by the Visionary Behind Sustainable Fashion Talks​

Curated Eco-Conscious Collection

Our store features a curated selection of products, handpicked by Belinda, the founder of The White Shop Malindi and Sustainable Fashion Talks. Each item embodies style, function, and environmental sustainability, ensuring that your purchases are both chic and kind to the planet.

Leadership in Sustainability: Leveraging her extensive expertise and network from Sustainable Fashion Talks, Belinda brings  insight and innovation to The White Shop Malindi. This connection means customers receive eco-friendly products that are often at the forefront of sustainability.

Community-Centric Approach: Guided by building a community around shared sustainable values, The White Shop Malindi will host events, podcasts, collaborations, and engages with local artists and eco-innovators. This fosters a sense of belonging and collective action towards a greener future.

Local Inspiration, Global Standards: Drawing inspiration from Malindi’s rich culture and vibrant style, The White Shop Malindi seamlessly integrates local aesthetics with globally recognized eco-friendly practices. This unique fusion offers customers an exotic yet familiar shopping experience. Belinda’s frequent travels allow her to collect unique and exquisite items that reflect diverse cultures and exquisite craftsmanship. These travel finds are integrated into The White Shop’s offerings, providing customers with rare and sustainable treasures.

Holistic Shopping Experience: At The White Shop Malindi, shopping is more than just purchasing items; it is an educational journey. Through her work with Sustainable Fashion Talks, Belinda ensures the store offers resources and workshops on sustainable living, empowering customers to make informed choices aligned with their values.

Elegant Minimalism: Reflecting Belinda’s sophisticated vision, The White Shop offers products and a store layout that embody understated elegance and minimalism. This proves that chic and sustainable can coexist seamlessly.

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